With plans made in each area, the communications plans need to be created. Communication channels to all stakeholders developed checked and activated.
Communication guidelines prepared. Thinking about what will be delivered, by whom and how are laid down, as well as feedback process set up.
Communications are about retaining people, reducing uncertainty, delivering the business day to day and changes to it, ensuring customers and suppliers understand and the deal is seen as a success on Day 1, Day 180 and beyond.
People need to be fully engaged in the business and the integration with a special focus on Day 1.
As communication is a common issue for employees during normal day to day operations, getting it right during such transformational change is a difficult task. Getting it wrong is expensive.